"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

John Wanamaker

Quote above was truth in the time when Mr. Wanamaker said it.
But today we are able to find ad, which performs well and vice versa.

About me

Tomáš Holovský

eCommerce & Marketing Consultant

I'm passionate individual helping companies to grow. I provide consultations on eCommerce, Digital Marketing and create strategies for Content, Digital Promotions and Social Media.

Want to create something new or boost your current project? I am right person for you. I've acquired a number of skills during my 10+ yr. career in Online Marketing and eCommerce. I am able to create strategy as well as ensure its execution.


December 2013 - Present

eCommerce & Digital Marketing Consultant

Freelance & N.I.S.

N.I.S. is Digital Agency, where I am partner with Matus Szabo. We offer services in digital marketing, webdevelopment, development of the web and mobile applications as well as eCommerce consultations.

  • eCommerce and Marketing Consultation
  • Online Marketing ans Social Media Strategy
  • Copywriting, Graphic Design
  • User Experience and User Interface
  • Webdesign, Webdevelopment

June 2011 – November 2013

eCommerce Project Manager


Sport goods & Fashion Retail chain. Leading retail company in its segnemt in Slovakia with 30+ stores and eshop and yearly turnover around 45M$ (2012).

  • developing eCommerce department
  • managing eshop development and implementation
  • planning and executing marketing campaigns
  • 12x turnover growth in 2 yrs.
  • build social media community from zero to 30k
  • SEO - relevant key words on the first page of the search results

February 2009 – May 2011

Marketing Manager & Business Leader


Aukro.sk - eBay clone in Slovakia was a part of the Allegrogroup owned by global internet and entertainment group Naspers (http://www.naspers.com).

  • designing and executing marketing strategy
  • developing and managing digital marketing campaigns
  • planning and reporting marketing budget (700k €/yr)
  • building positive brand image
  • cut down aquisition cost per user
  • increase traffic aukro.sk from 200th place to top 20 in Slovakia

September 2006 – December 2008

Online Marketing Manager


Cetelem financial services corporation. Primary product of the company is consumer lending. As an issuer of credit cards the bank also offers revolving credits.

  • product performance "Online Loan Cetelem"
  • planning and reporting online media budget
  • managing display and PPC campaigns
  • successfully executed digital campaigns
  • 125% product's KPI plan fullfilment


October 2000 – June 2006

University of Economics, Prague

Master's degree in Busines Administration

Minor specialisation - Marketing Management


Online Marketing

Brand Development

Social Media Strategy






2010 - 2012

eStyler was online fashion catalogue. We agregated several fashion eshops from Affiliate Network - affiliatewindow. Main goal was to find out how people buy clothes online. We offered service - assisted shopping and wanted to bring personal recommendations. Target region was CEE. I cooperated with Lenka Hlinkova and Matus Szabo on this project.


2014 - Present

We've developed NodeJS CMS and eCommerce manager at N.I.S agency. We use it for our and client's projects.

Contact me

To get in touch with me just drop a line at email below or send me a message. Look forward.

tomasholovsky [@] gmail. com